As a senior product designer, I build scalable design systems and use AI to turn complex challenges into intuitive, impactful user experiences.
Selected work:
23' - present
The FitFuel App
A fitness app for people whose schedules (and brains) don't run on a fixed routine. Built for busy professionals who need workouts that flex around their real life — not the other way around. Think energy check-ins instead of guilt trips, 5-15 min micro-workouts instead of hour-long gym sessions, and a whole design system built accessibility-first from day one (not bolted on later).
From brand identity and design system to a working MVP prototype and pitch deck — this one covers the full stack.
Made as part of AI in UX Design, a course by Design Labs, where I got to explore how far AI tools can take you across an entire product design process — research, personas, UI, brand voice, prototyping, the works.
Tools: Claude · Midjourney · Figma & Figma Make · Perplexity · Lovable
Year
2026
Details
UX Design, UI Design, App Design
The Zyxel iOS App (Odido Rebrand)
The Zyxel iOS app helps users install their 5G router or mesh extender. Each installation process is visualized with clear, simple illustrations that guide the user step by step through every phase.
Want to install a 5G router or mesh extender? Open the Zyxel app (name TBD) and let's get started!
Clear, simple illustrations were key to the redesign — they turn each installation process into something visual and easy to follow, rather than a wall of instructions.
For every installation flow, I designed a clear step-by-step walkthrough to guide users from start to finish.
Once one or more devices — like a 5G router or mesh extender — are set up, users can manage them right from the app: monitor device status, run Wi-Fi speed tests, and adjust settings.
Year
2024
Details
UX Design, UI Design, App Design, Illustration
The Odido Design System
The Odido design system was built on the T-Mobile design system as its foundation, with every component redesigned to fit the new Odido branding.
More than 80 unique components were rebranded. A key part of the work was capturing the subtle differences that gave the Odido design system its own distinct look and feel.
This project was a collaborative effort across multiple UX designers.
Below is an overview of a selection of the styles and components I designed for the system, each built in both light and dark mode.
Year
2023
Details
UX Design, UI Design, Design System
Website
odido.nl
The Odido Website
The merger of T-Mobile and Tele2 gave rise to Odido Nederland, a new Dutch telecom brand. Odido was the first telecom brand in the Netherlands to take a fresh approach to branding and design, resulting in a bold, modern, and outspoken look and feel.
The new Odido website was designed by multiple user experience designers. My key focus throughout this process was implementing the new branding and values.
Below is an overview of some of the landing pages, content pages, shop pages, checkout pages and My Odido pages designed for the Odido website.
Year
2023
Details
UX, UI Design
Webiste
Odido.nl
The Ben Design System
The Ben design system was set up using the T-Mobile design system as its base, with every component redesigned to fit the Ben branding.
More than 80 unique components were rebranded. A key part of the work was capturing the subtle differences that gave Ben's design system its own distinct look and feel.
Year
2023
Details
UX, UI Design, Design System
Website
ben.nl
The Ben Website
The Ben website was designed using components from the Ben design system, covering standard sections and pages including content pages, shop pages, service pages, and Ik Ben pages.
My task was to design the entire Ben website using the Ben design system's components — allowing pages to be designed at a fast pace.
Year
2026
Details
UX Design, UI Design
Website
ben.nl
Freelance Senior Product Designer
Partnering with product teams and businesses to reimagine complex digital experiences — with clarity, and purpose.
©2023